The Matter Of Corporate Innovation

Thoughts On Innovation in The Industry

The Motivation Of Innovation

In an ever-changing industry, we cannot afford to hobble innovation, no matter how small the effort may be. This is because the lack will undermine our ability to adapt, react and thrive in the market and allow our competitors to cut and surpass us with the next technological edge. Innovation is the vital winning strategic factor in any organization. We should never be placed in the slow lane in the race. To build the culture of innovation is to build the engine of growth, and the new difficulties we will face can be overcome if we grow our innovative technological arm to empower us to adapt and compete.

The Situation

The management of Company G understood the importance and, therefore, in 2006, I was entasked to improve the patenting process in Company G.