Pitch It

The promise(d) land: What do you have that we don’t?

The Pitch Isn’t the Genie in the Bottle

Alright, you’ve got the pitch deck. Yet, do does it contain the genie in that bottle? The magic is the matter that makes an idea stick, the essence that keeps the idea resounding in their heads long after the pitch is over, and especially when the night sets the silence for that meme to re-enter.

Rectangular iceberg floating off the Larsen C ice shelf in Antarctica.

1️⃣ Start with the Story and Work Inwards

Launches will start with the story and work inwards. Each release must be a feature launch that starts with a story we’re telling customers. Then, we build the product inwards from that narrative.

Humans think in stories, and we try to make sense of the world by telling stories. — Yuval Noah Harari

Think: What is your organization building? How different are you from the common? What is the difference you bring? What is your (background) story?
Show that you aren't here just to build features - you're here to tell a story that becomes the north star of the product. Your launches aren't just artifacts of work we ship out. Create a story so painfully poignant that you don't even have to sell the (Raison d'etre of) solution through the launches. Ensure it packs at…