How Your Mind Can Be Hijacked And Your Will Seized

Pavlovian conditioning (a.k.a. classical conditioning, Ivan Pavlov, 1890s) was discovered accidentally. While Pavlov was researching salivation in dogs in response to being fed, he noticed that his dogs would begin to salivate whenever they heard the footsteps of his assistant who was bringing them the food.

Human are Pavlovian creatures. This article addresses the experiments that draw the flaws in human psychology, how they are exploited and how as humans we can counter them. By understanding human weaknesses, we can design a series of…